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On June 12, the NAM hosted the second webinar in its Culture of Health Program Webinar Series.  

The National Academies report Communities in Action: Pathways to Health Equity concluded that health equity is crucial and health inequity is costly. Communities across the country are deploying action strategies to reduce health inequities. However, it can be challenging to effectively communicate and message the value of health equity and ongoing efforts to diverse stakeholders. Voices for Healthy Kids, a joint initiative of the Robert Wood Johnson Foundation and the American Heart Association, developed a messaging guide that provides custom-built messages and insights for policy advocates to further the advancement of health equity. This guide provides an overview of shared values and the need to harness these values in mobilizing decision makers to take action.

For this webinar, experts provided research-based tips and techniques for advancing health equity in public policy. A case study illustrated how value-based messaging has proven effective in creating common ground while unifying communities and decision makers to create needed change. A community representative from WE ACT for Environmental Justice in Harlem, NY provided reactions to the webinar presentations. 


Webinar Objectives

  • Highlight successful strategies for messaging and communicating health equity in public policy.
  • Provide an example of a successful communications campaign that effectively utilized evidence-based strategies to engage key stakeholders to advance health equity in public policy.
  • Identify current research gaps around effective messaging and communication for health equity. 

Audience Q&A gave webinar attendees the opportunity to engage with the webinar speakers. Webinar speakers included:

  • John Dreyzehner, Commissioner, Tennessee Department of Health
  • Jennifer Messenger Heilbronner, Executive Vice President, Metropolitan Group
  • Ben Schmauss, Government Relations Director for Nevada, American Heart Association
  • Lubna Ahmed, Director of Environmental Health, WE ACT for Environmental Justice

 

Questions? Please email Mariana Zindel at MZindel@nas.edu


Related Resources from the National Academies


The Culture of Health  Webinar Series will be held over the next year to provide exemplars and resources to help build the capacity of communities to advance a culture of health. The series will host experts working across national, state, and local levels to highlight and share tools and tactics that communities can leverage to advance health equity.
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