Giving the context of the exceedingly high prevalence of burnout and the present Triple Aim of Healthcare, Colin’s commentary promotes the addition of a fourth aim: physician well-being. Furthermore, he outlines how the Quadruple Aim be implemented; (1) recognition of physician well-being as a central element of professionalism, (2) measurement of organizational performance, (3) expansion of knowledge on strategies to promote clinician well-being and satisfaction. Lastly, the role of electronic health records is highlighted. He underscores that adding the Quadruple Aim need not detract detract from the Triple Aim.