This article, published in Canadian Family Physician, draws a comparison in the burnout of physicians with the stresses of business executives. Through that analogy, the author explores the possible benefits of life coaching as an intervention built on techniques from positive psychology and cognitive-behavioral therapy. The author infers that by reinforcing positively primed emotions, increasing self-awareness, building on strengths, and applying insights, physicians will thrive personally and professionally, allowing for improved clinical accuracy and efficiency.