Social Media Toolkit

HWWB Day toolkit

In pursuit of improved health workforce well-being and patient care outcomes, March 18 is the annual Health Workforce Well-Being (HWWB) Day.

The following materials are free to use on your website, in your newsletters, and across your social media channels to participate in HWWB Day.

Burnout is at a crisis level among health workers. We need to do more than just celebrate our health workers. Health care institutions, policies, systems, and leaders are taking tangible steps to reduce burnout and support the well-being of those who provide care–because a healthy workforce means healthy patients and communities.
Creating a sustainable health system starts with a safe, fulfilled, and well health workforce. We have evidence-informed solutions to improve health workers’ well-being that can be easily implemented by health care and other leaders who prioritize this issue.
Leaders across the health system can implement proven changes that improve the well-being of health workers. The annual HWWB Day provides a regular opportunity for collective action that everyone involved in the U.S. health system can get behind.
Health Workforce Well-Being Day, held annually on March 18, was established to drive collective action and raise awareness about the clinician burnout crisis. Health care organizations nationwide embraced the day, with events recognizing the inaugural day in 2024 taking place across the United States. Related events will occur throughout March each year – learn more at nam.edu/HWWBDay.

Supporting messages on the urgency, available solutions, and hope for this national movement

Now is the time to act: Health workers have been increasingly strained by their work environments.

It’s estimated that burnout costs the health care system at least $4.6 billion annually, and over 60% of health care providers experience burnout. Among the world’s 10 leading nations, the United States has the highest rate of preventable patient deaths.
We stand at a crossroads. As the pressures put on our health workers increase, anxiety, depression, burnout, and overall dissatisfaction are all too common, and what is being asked of each health worker creates preventable strain.

Many solutions and resources are available to move us forward: The annual HWWB Day provides a regular opportunity to call for action. Institutional leaders must take fundamental and proven steps to promote health worker well-being.

HWWB Day is about more than gestures. We are engaging every actor in the health system to institute proven measures that improve health worker well-being so they are safe and supported.
HWWB Day builds on and elevates the National Plan for Health Workforce Well-Being that outlines seven priority areas to improve well-being, including supporting health workers’ mental health, using technology effectively to support health workers, and elevating the importance of well-being and prioritizing it across decision making.

The national movement brings hope: Health workers who are supported by their institutions and the health system are less likely to experience burnout and poor mental health, as they provide the best care for their patients. We can all take steps to provide better working conditions and support health workers.

Posts:

Together with hundreds of other organizations across the county, we are beginning to turn the tide to reduce burnout and support #HealthWorkerWellBeing. Show your support for Health Workforce Well-Being Day on March 18: nam.edu/HWWBDay #HWWBDay
Creating a sustainable health system starts with a safe, fulfilled, and well health workforce. Learn more about solutions health care and other leaders can implement to improve #HealthWorkerWellBeing: nam.edu/HWWBDay #HWWBDay
The annual #HWWBDay provides an opportunity for leaders across the health system to collectively act and implement proven changes that improve the well-being of health workers. Take action on March 18: nam.edu/HWWBDay
.@theNAMedicine and all those recognizing #HWWBDay urge health care and other leaders to improve health workforce well-being. Use existing tools to support health workers and the patients they care for: nam.edu/HWWBDay
Health workers take great care of their patients and deserve more than just our admiration. The annual #HWWBDay provides a new opportunity for collective action that everyone involved in the U.S. health system can get behind: nam.edu/HWWBDay

NAM social channels: Bluesky, Twitter/X, LinkedIn, Instagram, Facebook

Subject Line: Annual Health Workforce Well-Being Day

Hi [first_name],

In pursuit of improved health workforce well-being and patient care outcomes, March 18 is the annual Health Workforce Well-Being (HWWB) Day.

HWWB Day aims to recognize the importance of protecting health workers’ well-being to sustain our health system and ensure quality patient care. HWWB Day is also a day for action—learning from one another on the progress to advance the movement to support health worker well-being, and expand evidence-informed solutions to make system-wide changes to improve health worker well-being and transform cultures.

More details on how health leaders, policymakers, health workers, and patients can participate on the Day, as well as take further next steps in the movement are available at: nam.edu/HWWBDay. Resources are available for all actors, including new Change Makers who are beginning their well-being journeys.

On March 18, everyone, everywhere, is invited to share about HWWB Day on social media and to participate in the day with local events and activities. More information about how to participate in the day is available at nam.edu/HWWBDay.

We have solutions to improve health workers’ well-being that can be easily implemented by health care and other leaders who prioritize this issue. In addition to improving health worker well-being, these efforts can improve patient care and reduce turnover. You can learn more and join the movement at nam.edu/ChangeMaker.

In pursuit of improved health workforce well-being and patient care outcomes, March 18 is the annual Health Workforce Well-Being (HWWB) Day.

Participate in HWWB Day

Take action using the suggestions and resources at nam.edu/HWWBDay – health care and other leaders, policymakers, health workers, and patients all have a role to play
Share your stories and experiences around health worker well-being on social media, including through short videos
Show your support online using the materials provided here
Encourage institutions to sign up to be Change Makers
Host a local event or activity and share online

Be sure to use #HWWBDay to share with us and others how you’re recognizing the Day!

Twitter/X/Bluesky

Instagram

Badges for Social, Websites, and Email Signatures
Show your support for health workforce well-being by posting these badges on your social media accounts, email signatures, and website.