National Academy of Medicine

The Private-Sector Role in Building Healthy Communities: A Collective Impact Approach

December 02, 2015 | Discussion Paper

In 2010, Campbell Soup Company rolled out its 2020 destination goals for Corporate Responsibility. Broadly, these goals are: to nourish our consumers, neighbors, workforce, and planet. The goal of nourishing our neighbors is to “measurably improve the health of young people in our hometown communities by reducing childhood obesity and hunger by 50 percent.” In early 2011, the Campbell Healthy Communities Program was launched in Camden, NJ, which has been the site of Campbell’s World Headquarters since 1869. In September 2014, Campbell Healthy Communities Henry County was launched, and Campbell Healthy Communities Snohomish County will launch in fall 2015. Campbell Healthy Communities includes a 10-year, $10 million investment, a suite of strategic programming, and leveraged expertise from employees within Campbell Soup Company aimed at creating positive social change for the health of young people in our communities. Campbell Healthy Communities is aligned with our company purpose: Real food that matters for life’s moments. Furthermore, by improving the health of communities and individuals, the program is important to our core business strategy. As articulated in The Business Role in Improving Health: Beyond Social Responsibility, “While corporate social responsibility must be valued and encouraged, we believe the role of business in communities’ health improvement efforts will be limited in impact and sustainability if not tied to bottom-line performance.”

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Disclaimer: The views expressed in this paper are those of the authors and not necessarily of the authors’ organizations, the National Academy of Medicine (NAM), or the National Academies of Sciences, Engineering, and Medicine (the National Academies). The paper is intended to help inform and stimulate discussion. It is not a report of the NAM or the National Academies. Copyright by the National Academy of Sciences. All rights reserved.