João is a sales representative for a major company in Brazil. Every day, he climbs onto his motorcycle and rides from client to client through the busy streets of Sao Paulo. João is young, bright, and excellent at his job. He doesn’t think about road safety too often. Why would he? He is a sensible, careful, and experienced rider. What he doesn’t realize is that, as a young man on the roads in a middle-income country, João faces a disproportionately high risk of sustaining serious injury or death every day. João’s job presents a significant threat to his health. Like João, billions of people use the world’s roads for work and are faced with the increasing threat of harm every day.
According to the World Health Organization (WHO), in 2013 50 million people were injured and 1.25 million were killed in traffic-related crashes. This already unacceptably high number is expected to increase to 2 million deaths by 2030 (WHO, 2013), which would make traffic-related crashes the fifth leading cause of death globally.