A Few Nudges for the Choosing Wisely Campaign
As discussed by Christine Cassel of the American Board of Internal Medicine in an Institute of Medicine (IOM) commentary on June 14, 2013, the Choosing Wisely campaign unites more than 25 medical specialty societies, each agreeing to identify “Five Things Physicians and Patients Should Question.” It’s hard to imagine this in any other industry: leaders questioning even some of their most profitable practices. But physicians hold themselves to a higher standard, and Choosing Wisely proves it.
This leadership comes not a moment too soon. As the IOM reminds us, unnecessary services help drive more than $750 billion in wasted spending each year, and countless patients suffer unnecessary pain, distress, disability, and sometimes death.