National Academy of Medicine

A Few Nudges for the Choosing Wisely Campaign

By Leah Binder
June 28, 2013 | Commentary

As discussed by Christine Cassel of the American Board of Internal Medicine in an Institute of Medicine (IOM) commentary on June 14, 2013, the Choosing Wisely campaign unites more than 25 medical specialty societies, each agreeing to identify “Five Things Physicians and Patients Should Question.” It’s hard to imagine this in any other industry: leaders questioning even some of their most profitable practices. But physicians hold themselves to a higher standard, and Choosing Wisely proves it.

This leadership comes not a moment too soon. As the IOM reminds us, unnecessary services help drive more than $750 billion in wasted spending each year, and countless patients suffer unnecessary pain, distress, disability, and sometimes death.




Suggested Citation

Binder, L. 2013. A Few Nudges for the Choosing Wisely Campaign. NAM Perspectives. Commentary, National Academy of Medicine, Washington, DC. doi: 10.31478/201306d


Disclaimer: The views expressed in this paper are those of the authors and not necessarily of the authors’ organizations, the National Academy of Medicine (NAM), or the National Academies of Sciences, Engineering, and Medicine (the National Academies). The paper is intended to help inform and stimulate discussion. It is not a report of the NAM or the National Academies. Copyright by the National Academy of Sciences. All rights reserved.